These opinions warrantied for the lifetime of your brain.

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Saturday, July 19, 2008

Want Your Feedback on Draft Campaign Collateral

I'm especially interested in feedback you can get from anyone who isn't a libertarian activist, pointing out anything that may be confusing or off-putting:
Yes, I know they're too busy and information-dense.  I'm making a conscious choice that a reader can get more out of these the more time she spends with them.  The goal is not merely to increase brand awareness, but also to increase brand understanding.